The Value Creation Blog

Insights for Business Owners and their Financial Advisors

How To Thrive in Uncertainty: The OODLA Loop and the Power of Value Orientation

How To Thrive in Uncertainty: The OODLA Loop and the Power of Value Orientation
By: Darrell Amy Published on: 23/06/2025

Learn how to thrive in uncertainty by applying the OODLA Loop—Observe, Orient, Decide, Listen, Act. This framework helps businesses navigate volatility, create long-term value, and make strategic decisions that lead to growth and resilience.

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How To Thrive in Uncertainty: The OODLA Loop and the Power of Value Orientation